Saturday, May 10, 2008
First Light Net launches Fishing.Net in time to offer advertising placement for clients attending ad:tech show
“Fishing.Net will be another great opportunity for us to provide value to our advertising clients, while offering anglers their own social networking platform,” said Michael Hodgdon, COO of First Light Net. “Many members of this demographic have little exposure to standard social networking websites, and we look forward to bringing them a social networking platform that caters to their interests.”
The domain name, acquired earlier this year was aggressively developed to coincide with the ad:tech San Francisco Show to allow clients and potential clients the first opportunity for advertising inventory on Fishing.Net.
“We wanted to be able to discuss this tremendous opportunity face to face with our clients and potential clients at ad:tech. Although only recently launched earlier this month, we will begin aggressively promoting it throughout our network of over 350 outdoors web sites later this week.”
First Light Net has been active in the online outdoor community since 1996.
About First Light NetFirst Light Net (FLN) (a trademark of Predatorial Advertising Associates L.L.C.) is an online marketing and advertising company that specializes in serving the fishing, hunting, outdoor and sports industries’. FLN maintains one of the largest self-owned online networks of outdoor related vertical niche websites, including the largest fishing network on the internet. They offer clients a wide range of services including banner advertising, featured "Retailer Showcase" ads, Pay Per Click advertising, textual ads, targeted opt in email marketing, and newsletter sponsorship. To learn more about First Light Net and the opportunities they offer, visit http://www.firstlightnet.com.
About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.
Press Releases Colorado Springs, CO February 19, 2008 -- After months of negotiation First Light Net is proud to announce the acquisition of Fishing.org domain name. "This is a fundamental domain acquisition," said Michael Hodgdon, First Light Net's Chairman and Chief Operating Officer. "Our focus is to connect outdoor retailers and manufacturers to targeted customers online. The addition of Fishing.org to our network of over 350 fishing, hunting, and outdoors websites will be another big step in connecting anglers to the products and services they are looking for." First Light Net will develop the Fishing.org website and accompanying brand to provide an engaging online community and targeted advertising to end users. Hodgdon says "Fishing.org was targeted for acquisition due to its natural appeal to search engines and strong branding potential." "By targeting highly relevant and broad search term domain names and web sites for acquisition we strengthen our position as the outdoor companies best choice for Internet advertising and promotion," said Hodgdon. "This transaction meets all of our key acquisition criteria, and has specific catalysts for growth." First Light Net offers free information, free promotional giveaways, forums and social network sites to outdoor enthusiasts and monetizes this web traffic by offering clients targeted online advertising. According to the latest "National Survey of Fishing, Hunting, and Wildlife-Associated Recreation" by the U.S. Fish and Wildlife Service, over 82 million U.S. residents 16 years old and older fished, hunted, or wildlife watched in 2006. Financial details regarding the acquisition were not available at the time of this release. About First Light Net First Light Net is a trademark of Predatorial Advertising Associates L.L.C. a marketing and advertising company that specializes in servicing the fishing, hunting, outdoor and sports industries Internet needs. They manage one of the largest online networks of outdoor related vertical niche. They offer clients a wide range of services including banner advertising, featured "Retailer Showcase" ads, Pay Per Click advertising, textual ads, targeted opt in email marketing, and newsletter sponsorship. To learn more about First Light Net, visit www.firstlightnet.com.
Wednesday, April 02, 2008
Online Fishing Community & networking website for all levels of anglers & sport fishing industry professionals. Featuring, fishing blogs, member profiles, forums, photo galleries, online fishing clubs, classifieds, fishing videos & world fishing events calendar. Perfect for everyone, beginning anglers looking for tips and advice, experienced anglers looking to hone their skills and get up to the minute fishing reports, pro anglers looking for sponsors and marketing opportunities, and trade professionals wanting to market their products or services.
Wednesday, December 05, 2007
Friday, December 02, 2005
Launch of FishingPixels.Com provides fishing advertisers unprecedented
value while providing a paraplegic angler the opportunity to live his
Adding a “niche” slant to the latest internet boon “pixel ads”,
FishingPixels.Com leverages the advantages of “static pixel advertising”
coupled with “relevant content”.
Pixel ads, a fairly new but effective form of advertising offer
advertisers the opportunity to place a graphic ad on a web page while
also utilizing search placement strategies to provide additional benefit
long term for the advertisers. By adding an “alt tag” to the graphic,
advertisers are able to provide a 50 word description of their site when
a mouse passes over the graphic. Additionally a text list version of
advertisers is also provided off of the home page. The concept by itself
offers definitive value to advertisers but when you ad the fact that
FishingPixels.Com will be catering to fishing and fishing related sites.
The closely related “fishing” content on the site will offer great
search improvement potential for the advertisers.
Roy Randolph a paraplegic confined to a wheelchair, launched the site
November 17th, 2005 to help fund his dream of becoming a tournament bass
angler. He has purchased the domain name, and hosting for 5 years and is
offering pixel ads for ten cents (.10) a pixel until November 2010 (5
years for advertisers purchasing now). If the site is successful he
plans on wearing a shirt at each tournament with the FishingPixel.com
logo. He will also have stickers made from the home page showing all the
pixel ads, and display this on the passenger windshield of the boat as
well as on his truck, providing even more exposure!
In two short weeks FishingPixels.Com has already been indexed in major
search engines and has seen its Alex.Com (an internet ranking service)
rating jump over 1,000,000 spots.
Roy has also secured promotional commitments with companies that have
committed to help promote his project. Including Predatorial Advertising
Associates, L.L.C an internet marketing and advertising company that
specializes in servicing the fishing, hunting, outdoor and sports
industries and manages one of the largest online outdoor related website
networks with an average of over 17 million targeted ad impressions
" The idea is simple: Try to make enough money to get back into bass
tournaments by selling 1,000,000 pixels for 10¢ each. The main
motivation for doing this is to pay for the cost of a
boat/motor/trailer/electronics, and other costs incurred in tournament
fishing.." said Roy Randolph founder of FishingPixels.Com." The pixels
you buy will be displayed on the homepage permanently. The homepage will
not change. I have pre-paid for the domain name and hosting for 5 years,
I guarantee to keep it online for at least 5 years, but hopefully much
longer. So, in the long run, I believe the pixels will offer great value
that can provide a substantial return on your investment.
A report by the American Sport fishing Association details how
forty-five million American’s spent more than $42 billion on fishing
tackle, trips and related services in 2001 with each angler spending an
average of $1,046 on fishing. In addition, more than one million jobs
are related to sport fishing, accounting for more than $30 billion in
"By creating a high traffic site with highly relevant content for
fishing product and service sites" said Randolph. "I am trying to
provide an incredible value for fishing companies while realizing my own
dreams one pixel at a time."
About Roy Randolph
Roy Randolph has been confined to a wheelchair since 1975, involved in
fishing one way or another since he was 16, helping organize fishing
events for the Paralyzed Veterans of America and the Children’s Miracle
Network. He has devoted a great part of his life introducing others to
the sport he loves so much.
To learn more about FishingPixels.Com call, visit or email:
Friday, November 25, 2005
DNR issues ice danger warning for parents (2005-11-22)
Ice is beginning to form over some of the smaller ponds in the Minnesota
and it worries state water safety officials.
"With the Thanksgiving holiday coming up, parents need to strongly warn
their children to stay off any frozen bodies of water, especially when
there is no adult present," said Tim Smalley, Department of Natural
Resources (DNR) water safety specialist. "There is a saying among water
safety professionals that 'when your child is near the water, you should
be near your child.' That saying holds just as true for ice."
The DNR recommends a minimum of four inches of new clear ice for walking
and small group activities on the ice. "There is no way that any ice in
Minnesota is near being walkable at this point," Smalley said. "With the
unusual fall weather we have had, it's hard to predict when folks can go
out without taking a risk."
The DNR recommends people call a local bait shop or resort to check on
conditions before heading out on the ice.
Over the last 10 years, 62 people died in Minnesota ice related
accidents, 12 of the victims were children age eight or younger. The
highest number of fatal ice accidents on record occurred during the
winter of 1982-83 when 22 people died.
The DNR has free ice safety publications including brochures titled
"Danger Thin Ice" and "Hypothermia the Cold Facts,' a wallet-size card
listing recommended ice thicknesses, a 12-inch by 18-inch poster that
graphically illustrates recommended ice thicknesses and plans to make a
set of ice self-rescue picks.
To get this information, call the DNR at (651) 296-6157 or toll free
1-888-MINNDNR (646-6367). People can also order information from the DNR
at email@example.com by requesting the ice safety information packet.
GRANTS PASS, OR-After once thinking that rainbow trout and steelhead
should be grouped together for endangered species listings, the National
Oceanic and Atmospheric Administration (NOAA) announced it will
distinguish the two species under the Endangered Species Act (ESA).
NOAA, which oversees efforts to restore the 10 groups of steelhead
protected under the ESA, has formally proposed to adopt a different
policy for designating populations for protection-one that's not based
entirely on genetics and the ability to breed together. The new policy
would also take physical and behavioral differences, like those between
rainbows and steelhead, into account.
NOAA's decision, if formally approved in December, would prevent the
need to list healthy populations of rainbow trout as a threatened or
endangered species along with struggling populations of steelhead in the
same rivers, or make exceptions to those listings.
MONTPELIER, VT-Fisheries biologists recently announced that the alewife,
a nuisance fish that's plagued the Great Lakes, appears to have
established itself in Lake Champlain.
Alewives are native to the Atlantic Ocean but can cause serious,
negative changes in freshwater ecosystems to which they're introduced.
Biologist say the alewives are likely to outcompete smelt, the dominant
Champlain forage fish, and the offspring of walleyes and yellow perch.
Alewives also prey on young perch and lake trout.
The invaders were discovered in Poultney's Lake St. Catherine in 1997.
In 2003, one or two alewives were found in Missisquoi Bay by Quebec
researchers, prompting Vermont to start a search of Lake Champlain.
Bernie Pientka, a state fisheries biologist, says researchers running a
fish-sampling program in the lake this summer caught three juveniles and
one adult alewife in the main lake and the northern section known as the
Since the discovery, biologists are asking anglers to take extreme care
to not accidentally spread the alewives - which can be mistaken for
baitfish - to other Vermont waters.
CLARKESVILLE, GA-Before the Thanksgiving and Christmas holidays, the
Georgia Department of Natural Resources, Wildlife Resources Division
will stock eight popular streams. Although the state's stream trout
season ended Oct. 31, these eight streams are part of a long list that
remain open for year-round trout fishing.
Streams to be stocked with 9-inch trout include the Chattahoochee River
(Gwinnett County and Helen), the Tallulah River (Rabun/Towns counties),
Panther Creek (Habersham/Stephens counties ), the Broad River (Stephens
County), the Lake Hartwell Tailwater (Hart County), the Lake Blue Ridge
Tailwater (Fannin County), Holly Creek (Murray County) and West Armuchee
Creek (Walker County).
Anglers must possess a current Georgia fishing license and a trout
license to fish in these waters and to possess trout. There is a daily
limit of eight.
For information on holiday trout stocking, contact stocking coordinator
Perry Thompson at Lake Burton Fish Hatchery, (706) 947-3112
LANSING, MI-Lake Michigan fisheries management agencies recently agreed
to implement a 25 percent stocking reduction of chinook salmon in Lake
Michigan beginning in 2006. As part of the agreement, 3.2 million
chinook fingerlings will be stocked next spring by Illinois, Indiana,
Michigan and Wisconsin agencies, representing a reduction of more than 1
million fish from 2005.
In other salmon news, the number of endangered winter-run chinook salmon
returning to spawn in the Sacramento River continues to increase and now
exceeds 15,000 fish, according to the California Department of Fish and
Game (DFG). The DFG says this number is based on surveys it conducted
this past summer with the U.S. Fish and Wildlife Service. The DFG says
this preliminary estimate is the highest since 1981, and continues the
trend seen since the mid-1990s.
Wednesday, November 09, 2005
The New CITGO Bassmaster Northern and Southern Tours
Somewhat lost in the recent excitement of the new Bassmaster Elite
Series has been the complete revamping of the former Bassmaster Opens in
2006 into a 10-tournament circuit that will serve as a lucrative feeder
system into the big leagues of bass fishing.
The pros on their way up will find the new Bassmaster Northern and
Southern Tours to be a far better venue for earning money and building a
career in this sport. With five tournaments in each division, a pro can
enjoy 10 chances at the $75,000 top prize (up from $50,000 in the Opens)
and a piece of an overall payout totaling more than $3 million.
"This is not just another name for the Opens," BASS tournament director
Trip Weldon said. "We think we've really improved things.
"For one thing, the payouts are improved. And for the non-boaters, we
dropped the entry fee to $350. One good thing about it is the Tour
anglers can fish both Tours if they want to. It starts in the south,
runs four events, have one northern, another southern and then four in
Weldon added that the Tours will be covered in BASS publications, on
Bassmaster.com and highlights may appear on BassCenter on ESPN2.
The Tours, which have a $1,500 pro entry fee, will send six anglers to
the 2007 Bassmaster Classic (three from each division). In addition, 10
pros from each division qualify for the Elite Series.
"It will be the feeder system for the Elites," Weldon said. "Right now,
we're in a transition year for Elite qualifications. By the way, we're
extremely pleased with the entries in the Elite Series so far. Having
said that, when you look at 2007, there are only two ways to get into
the Elite Series. That's through the Tours or those Elite anglers
Thursday, October 27, 2005
Washington Department of Fish and Wildlife
October 26, 2005
Contact: Eric Winther, (360) 906-6749
Craig Bartlett, (360) 902-2259
Pikeminnow anglers reel in profits while removing threat to salmon
OLYMPIA - One angler earned $39,620 this year fishing for northern
pikeminnows with a hook and line. His closest rival reeled in $38,084
during the five-month season.
Both are veterans of Washington state's Northern Pikeminnow Sport Reward
Fishery, a 15-year-old program that pays anglers to catch as many
pikeminnows as possible on the Columbia and Snake rivers.
Voracious predators, pikeminnows take a heavy toll on juvenile salmon in
the two rivers, eating millions of outmigrating smolts every year, said
Eric Winther, who administers the program for the Washington Department
of Fish and Wildlife (WDFW).
But by paying anglers to catch pikeminnows, the program has succeeded in
removing more than 2.6 million of the long-snouted fish from the
Columbia and Snake rivers since 1990, Winther said.
"Our research indicates that the fishery has reduced pikeminnow
predation on young salmon by about 25 percent," he said. "We're making
an impact, but we still have some work to do."
Funding for the program is provided by the Bonneville Power
Administration (BPA) under the 1980 Pacific Northwest Power Act.
During this year's season, which ended Sept. 25, anglers earned $4 each
for the first 100 northern pikeminnows they caught; $5 each for 101 to
400 pikeminnows; and $8 each for any additional pikeminnows above 400.
Anglers who turn in their catch to special check stations are paid for
each fish that measures at least 9 inches long - the size at which
pikeminnows become a serious threat to young salmon.
WDFW also pays anglers $500 for each pikeminnow they catch that is
tagged for research purposes.
More than 5,000 anglers took part in this year's fishery, catching a
total of 240,955 pikeminnows and earning a total of $1.5 million,
Winther said. This year's total catch was second only to last year's
record harvest of 267,215 fish.
This year's top money-earner caught 4,740 pikeminnows - including six
tagged fish, which helped solidify his position, Winther said. The
runner-up actually caught more fish - 4,800 - but fewer were tagged
"The average angler in this fishery catches six to seven fish per day,"
Winther said. "But as with salmon or steelhead anglers, the top 5
percent catches 80 percent of the fish."
Winther said WDFW is planning additional incentives and ways to
encourage angler participation for the 2006 fishery, which gets under
way next May.
"We'd like to hold more instructional clinics and have more
informational materials available to anglers on how to catch these
predators and make money doing it," he said.
For additional information on the Northern Pikeminnow Sport Reward
Fishery Program, call the pikeminnow hotline at 1-800-858-9015 or visit
the program's website at www.pikeminnow.org on the Internet.