PETA objects to fishing show

For the sake of all fish, Eli Lilly and Co. should bail out of its
sponsorship of Bassmaster fishing tournaments, says People for the
Ethical Treatment of Animals.
In a letter to the Indianapolis drug maker, PETA says Lilly is "paying
for cruelty to animals on a massive scale" through its one-year
sponsorship of Bassmaster University's weekly fishing television show.
Lilly and Icos Corp. use the sponsorship to promote their co-marketed
male impotence pill Cialis.

"Eli Lilly would never sponsor tournaments that involved impaling dogs
or cats with hooks through their mouths," the PETA letter says.
"Treating fish this way is no better."
Lilly had no comment on the letter. The company referred to a statement
on its Web site that says "we have an ethical and scientific obligation
to ensure the appropriate treatment of animals."