Rapala Reels in Hedtke for Marketing Manager

MINNETONKA, Minn. (September 29, 2005) – Minnetonka-based Normark
Corporation, member of the Rapala VMC Group, the world’s leading fishing
tackle manufacturer, promoted Kelly Hedtke to Marketing Manager.
Effective July 2005, Hedtke brings her extensive brand knowledge,
personal experience and enthusiasm to Rapala’s marketing team.
After working with several departments, her hard work and
turbo-charged personality landed her in the Marketing Department. As
the marketing manager, Hedtke’s responsibilities include managing
current marketing programs, maintaining relationships with industry
associates and formulating future breakthrough marketing strategies.
“We appreciate Kelly’s enthusiasm for the fishing industry, her
business skills and marketing acumen,” said Tom Mackin, President of
Normark Corporation.
Hedtke started at Rapala in September of 2003 after graduating with a BA
in Business Management from Gustavus Adolphus College. A Minnesota
native, Hedtke grew up in Waconia and enjoys both fishing hunting in her
free time.

About Rapala
Dedicated to delivering memorable fishing experiences every time, the
Rapala/VMC Group, based in Vääksy, Finland (Helsinki Stock Exchange:
RAP1V), manufactures and markets fishing lures, fishing line, fishing
rods, hooks, terminal tackle, knives and accessories under the Rapala,
VMC, Blue Fox, Storm and Williamson brand names. The company was
unofficially founded in 1936 when Lauri Rapala invented the Rapala
fishing lure. Rapala maintains its strict standards of quality and
craftsmanship while delivering its fishing products to anglers in more
than 130 countries.